dōTERRA Business Opportunity

doTERRA Essential Oil Business OpportunityPeople often wonder if this is a legitimate business opportunity and if you can actually make money doing it. It definitely is and you absolutely can!

Anything worth having takes time and energy and this business is no different. It takes work but the sky is the limit in this business. Below you’ll find some of the most common questions asked about this opportunity. If you have additional questions you are always more than welcome to contact us.

It's no secret that there are a lot of work-from-home business opportunities, so why would you want to choose this business model? Let's first address the contrast between working for someone else vs starting your own traditional business vs starting a network marketing business.

Working for someone else...

First, let me say there is nothing wrong with a traditional employment situation. The majority of the world live because someone else was willing to start a business that they could work at. This particular section is to point out some of the struggles with traditional employment. This is not an all-inclusive list but is something to consider.

    • Pay is based on what someone else thinks you're worth
    • Limited time off
    • Limited access to higher positions
    • Commute
    • Dress Codes
    • Limited creative freedom
    • Someone else owns your time for the majority of your day
    • Trading hours for dollars

Traditional Business...

Owning a business is something my husband and I have a lot of experience with. In addition to that I studied Business Management and Entrepreneurship in college. We knew that owning our own business could give us more freedom than an employer/employee situation could. For the majority of our marriage we have been self-employed and prior to dōTERRA we owned a web development company. With all of that being said here are the tough aspects of owning your own traditional business.

    • Small business owners are responsible for wearing all of the hats (sales, marketing, customer service, quality control, development, accounting, and the list goes on and on). 
    • Which means you have to invest so many hours and not all of them are income-producing
    • Yes, you can outsource some of these but you have to oversee all of them
    • You are chained to your client's/customer's needs
    • It's hard to set boundaries between personal and business time

Network Marketing

I, like so many others, had a lot of hesitation when it came to network marketing. It has a fairly darkened reputation of being a deceitful pyramid scheme that requires you to hold an abundance of unused product in your garage in the hopes that someone will finally buy the goods you're selling. A lot of people picture used car salesman when they think of network marketing. While there are companies who fit the bill, the majority don't. Most companies are legitimately trying to build an honorable company with the word-of-mouth sales model. I never thought in a million years I would ever associate myself with network marketing, it was just too non-traditional for me. I had even used (and loved) dōTERRA's products for a year and a half before I would even give the business opportunity a sideways glance. So if you have hesitations just know that I did as well.

There are many benefits to Network Marketing but here are my top 9 reasons:

  1. Low Cost of Entry - Much less than starting a traditional business
  2. Flexibility - You own your schedule & you can work from anywhere
  3. Residual Income - It keeps providing an income even if you take time off
  4. Allows You To Help Others On A Massive Scale - What is the point of life if we just live it for ourselves?
  5. No Commute - You can work from home..on a plane or on a train. 🙂
  6. No Inventory - Unlike traditional business you don't have to keep product on hand unless you want to.
  7. Training - We teach you everything we know. Your success is our success.
  8. International Possibilities - Growing an international business helps secure your income against the ups and downs of any one country
  9. You Are Building Your Own Dream - More than anything you get to dream again! Shoot for the moon!

When I finally gave the business opportunity a look and I was able to compare it with a traditional business, I got excited. I didn't have any lofty visions of this being a huge financial contributor for our family (at least not at first) but I could clearly see how I could make a few hundred dollars a month. As I contemplated getting behind a company there were a few things that really stood out to me about dōTERRA. They are the reasons why I was willing to put aside my prejudice of network marketing and give this a go.

  • doterra FoundersIntegrity - It was the basis of my decision. If I was going to jump off the deep end and join a network marketing company I wanted to know that I could, without hesitation, stand behind them. I looked at other similar companies and there was no comparison when it came to the integrity level of the founders. dōTERRA has seven founders, which is unheard of in any business model (traditional or non-traditional). What I like about having so many founders is that everyone gets an equal say in how the company functions. There isn't just one or two people at the top that have egos to manage but seven that keep everyone in balance. It creates security and consistency. Oh, and did I mention that dōTERRA is a debt-free company?
  • Quality - I had already fallen in love with the products before I looked at the business model but as I contemplated recommending them to others I wanted to know that they were the best available. I searched and called around and conducted my own research. If I was going to take this to the next level I needed to know that I could also stand behind the quality of the products. What I found was an unparalleled level of quality. There isn't another standard within the essential oil industry that provides what dōTERRA's Certified Pure Therapeutic Grade does. The testing process alone is second-to-none. After all the years of being in this business I'm still convinced I've found the best quality of essential oils on the planet and that I'm safe in recommending them to others.
  • Product Demand - Our healthcare system is broken and millions of people are searching for a solution that isn't about treating illnesses but about preventing them. Through eating right and taking care of our bodies better we have the ability to save billions in healthcare costs but also change the quality of life for generations. Essential oils are a key piece in providing the masses with viable options to help them take control of their health. This product is in demand which leads us to our next key point.
  • Retention Rate - Due to the products being so in demand they essentially sell themselves and in turn they create customers for life. When you sell jewelry or trinkets people generally make a one-time purchase and don't re-order for months or years, if ever again. With essential oils the need is always there, so the demand is always there, so the purchases are always there. This means that instead of having to recreate your customer base every month you actually have the ability to reach new levels of success faster. The industry average retention rate is around 11%. dōTERRA's retention rate is around 65-70%! That means that you retain more of your customers month-after-month which allows you to build a solid business.
  • Top Compensation Plan - dōTERRA has a very generous compensation plan that can create a residual income that can bless you with not only with financial freedom but also the freedom to travel, enjoy more family time, and have the ability to give in ways you wouldn't be able to otherwise. Payout differs based on the work put into the business. This document will give you a more in depth look at the average income levels of those that will treat their business with dōTERRA as a business. dōTERRA Opportunity & Earnings Disclosure
  • Mission - dōTERRA has heart! Their mission encompasses not just selling the purest oils on the planet and providing the best business opportunity in the industry but it also includes taking care of their worldwide network of artisans and distillers, as well as the communities that these beautiful oils come from. Through dōTERRA's non-profit Healing Hands Foundation they have donated millions of dollars to community projects (building schools, clinics, water wells, and more), Microcredit Lending, Days for Girls, and Operation Underground Railroad, as well as support many Wellness Advocate Partner Projects. One hundred percent of all donations to the Healing Hands Foundation go directly to those receiving aid. dōTERRA generously covers all overhead and administrative costs of the foundation. In 2016 Forbes even named dōTERRA No. 10 as America's Best Employers. They do good in every aspect of their business.

When you combine the integrity, quality, how in demand the product is, the record breaking retention rate, and the worldwide reaching mission of dōTERRA, it becomes pretty easy to see that this company is a safe bet when considering who you want to partner with!

It definitely helps to have someone who has already succeeded show you the way. In just over one year we were able to create a six figure income by reaching the rank of Diamond and then doubled that one year later by reaching the rank of Blue Diamond. The income levels are the average income level for these ranks, however the time it took us to get there was half the average time. Not only were we able to achieve Leadership ranks quickly but we've held onto our multiple six figure income since we originally created it. This speaks highly of the solid company and opportunity that dōTERRA offers. Your success will depend upon your efforts but we are strong partners to team up with!

The support and culture of our team is rare. Since we grew our team from our online efforts we had to put a lot of support in place to make sure everyone was loved and educated regardless of where they lived. We offer several exclusive Facebook groups that offer tons of support. Whether you have business questions, product questions, company questions, etc... you have a huge group of people at your disposal that are ever present and willing to help you along the way.

As a newbie to this group, I would just like to say how much I am enjoying this! Everyone has been SO helpful and kind, willing to answer any question I’ve had. Christy, you’ve built a great team and I am so grateful to be a part of it. A few years ago I was in a direct sales role and didn’t feel much support, only pressure to push products and make the company money. Just the week-ish I’ve been part of this team I have NOT ONCE felt any pressure at all to push products or make the organization money. We all love the products (and they sell themselves so easily), and it’s obvious this team wants to genuinely support each other toward success. I don’t sense any competition or jealousy at all over the success of individuals in the group. It’s just SO refreshing!! Thanks for being so welcoming, everyone! ~ April E.

In addition to our online support groups we also have a comprehensive business training available to all the Wellness Advocates on our team. This training will teach you all of the foundational principles of how to build a successful business. Best of all, it's online so you can go through it at your pace, in your own timeframe. You will also be given a personal mentor to help answer questions and give guidance throughout your journey.

doTERRA Blue Diamonds

We are a strong group of committed women (and a few brave men) that are serious about helping others achieve health freedom and financial freedom. Our team is made up of stay-at-home moms, business women, photographers, nurses, massage therapists, occupational therapists, and so much more! You can see by the diversity of this group that there is room for everyone! We believe in encouraging, helping, and inspiring others. Our team culture is unique in a lot of ways but mostly in that everyone is committed to seeing each other succeed in their goals. Plus, we love to have fun and hang out in cool places!


Our life would be radically different if it weren't for dōTERRA and I am on a mission to help others create success for themselves. Here are a few testimonials from members of our team.

This journey with dōTERRA and the Modern Wellness team has been an incredible blessing! It has given me back a passion for helping others in the midst of my own difficulties and allowed me to turn the focus off of myself and onto others that need help! I will be forever grateful for your leadership, mentorship, and friendship. Without you, THIS would never be!

~Rachel J. - Ohio

Thank you so much for all of the time, energy, love, and support you pour out on all of us. I am so thankful for your friendship, wisdom and support. It is such a privilege to get to "work" with you!

~Sarah M. - Ohio

I can never thank you enough for introducing me to dōTERRA and for believing in me even when I didn't believe in myself. That belief has brought such incredible blessings into my life in times that I have needed it most. I will be forever grateful to you & God for this amazing journey, and feel so blessed that I have you to love and support me along the way.

~ Megan N. - Kentucky

This journey has been so unexpected and amazing. I really can't wait to see where it goes. Thank you for always being there for me, believing in me, challenging me, and helping me figure out difficult things. You are more of an inspiration than you know and I am deeply blessed to be a part of this amazing team and tribe.

~ Sarah B. - Pennsylvania

You have moved me & helped me grown in more ways than I ever thought possible. Your encouragement & motivation has played a huge role in my success in this business. I am beyond blessed to be on this amazing journey with you.

~ Ashlee B. - Indiana

What a blessing you are to our team. I am so thankful to be a part of a team who is so supportive and active. Many of my friends are on teams that have no support from their upline. You inspire us all.


This opportunity is for you if:

    • The idea of entrepreneurship excites you!
    • You can see the big picture!
    • Have a dream that drives you!
    • Have a "Can Do" attitude!
    • Are willing to step outside of your comfort zone!
    • Have 10+ hours a week to devote to your business!
    • Are willing to make a start-up investment of at least $150!
    • Are not afraid of being your own boss!
    • Are not afraid of making money!
    • Are willing to grow yourself personally!

It will take work on your part but it is so worth it to create the life you used to dare to dream of! Get those dreams back out and dust them off. Let me show you have to achieve the kind of success that we have!

This opportunity is probably NOT for you if you:

    • Are looking a "get rich quick" scheme
    • Never want to leave your home or interact with others
    • Don't want to invest in your future
    • Have a lack of commitment and follow-through
    • You're on another dōTERRA team

If you are serious about getting started with growing a dōTERRA business, please fill out this form  so we can arrange a time to talk. You are also welcome to get the process started by getting your starter kit here: Become a dōTERRA Distributor (Select Wellness Advocate on the next page)


If you’re interested in learning more about essential oils and what they are used for please visit our Essential Oil Education page.